Estimates built from the real shape of the project.
We work project by project. Each estimate is based on an hourly rate, the expected development hours, and the scope needed to get the work across the line cleanly.
Standard rate
£125
per hour
Use this as the planning baseline. Discovery may adjust the hours, but the logic stays the same.
Estimates
Clear estimates, not package theater.
We scope against actual effort and keep the plan flexible as the work becomes clearer.
Current estimate
App development
Adjust the inputs below to match the likely build.
Estimate
£10,000
Typical range
60 - 120 hrs
Range value
£7,500 - £15,000
Final scope, third-party costs, and timeline risk are reviewed before work begins.
01
Discovery
Clarify the goal, audience, and constraints before any estimate is locked in.
02
Scoping
Break the work into screens, integrations, and acceptance criteria.
03
Build
Design, implement, review, and iterate with regular demos.
04
Launch
Deploy, monitor, and stay close through the stabilisation window.
Typical project shapes
These ranges are useful for planning, even before discovery begins.
Landing site
25 - 40 hrs
Marketing sites, campaign pages, and redesigns.
Internal tool
60 - 120 hrs
Ops dashboards, workflow apps, and admin panels.
MVP app
120 - 250 hrs
Customer-facing products with auth, data, and integrations.
Ongoing support
20 hrs / month
Bug fixes, monitoring, and iterative improvements.
Pricing FAQs
The estimate process stays simple: define the work, apply the rate, and agree the scope before development starts.
What does the hourly rate include?
The rate covers strategy, design, build, QA, deployment, and the day-to-day delivery overhead needed to keep a project moving.
Why use hours instead of fixed packages?
Hours let the estimate reflect the real shape of the project. That gives you a clearer picture when scope changes or the work turns out to be more involved than expected.
Can we start with a smaller scope?
Yes. We often start with a narrower slice, then extend once the first release is live and the next priorities are clear.